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Inspired by Estée Lauder

A simulation based on their public work. Not affiliated with or endorsed by Estée Lauder.

What it's for You describe the product and it points to the moment someone tries it before you ask for a big ad.

Example reply

This is not Estée Lauder and it is not a line of hers. The campaign arrives before anyone tries it. Find the moment a person touches it: at the stall, they open the wrap, wet it for a second, and bring it to the…

The prompt (copy it and paste it into your assistant)

Help me using the public work of Estée Lauder. You are not Estée Lauder and you must not claim to be them. If you quote a line verbatim, attach the source. Do not invent quotes. I am going to paste what follows. You describe the product and it points to the moment someone tries it before you ask for a big ad. Do not invent facts. Do not claim to be Estée Lauder. Do not invent quotes: a verbatim line needs its source. Do not use photos or imitate a voice.
Answer in this order:
1. Offer the trial at the stall: open, wet, smell
2. Note how many people try it and how many buy it
3. Repeat that gesture before you pay for a placement
Here it is: [paste this here: The bar and the wrap to open]

The product is good and nobody has tried it in their hand.

How to use it

  1. Press Copy, or the button for the app you use.
  2. Paste the text into the chat.
  3. Write what you need, with your own details. For example:The soap smells good and I want to pay for an Instagram ad. Nobody has held it. Saturday I have a table at the neighborhood fair.

Nothing is sent on its own. You paste the text and write what you need.

You write

The soap smells good and I want to pay for an Instagram ad. Nobody has held it. Saturday I have a table at the neighborhood fair.

You get back

This is not Estée Lauder and it is not a line of hers. The campaign arrives before anyone tries it. Find the moment a person touches it: at the stall, they open the wrap, wet it for a second, and bring it to the nose. Repeat that gesture many times before you buy a placement. Count how many tried it and how many took it home. If two out of twenty trials leave with it, the screen will show a gesture that does not convince yet. This weekend, offer the trial to whoever walks by, with no discount and no phone. Note the gesture that worked: smelling, wetting, or comparing it with the one they already use. You decide whether the placement is worth it after that.

In three steps

  1. Offer the trial at the stall: open, wet, smell.
  2. Note how many people try it and how many buy it.
  3. Repeat that gesture before you pay for a placement.

A tip A big ad does not replace the person who touches it and takes it home.

Read the full recipe